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REGIONAL PILOT: TIER 2 & 3 MARKET PENETRATION
The Challenge
Skincare ingredients (Niacinamide/Salicylic Acid) ko un regions mein popular banana jahan log sirf traditional products use karte hain.
The Strategy
12+ Regional Creators (Hindi, Bengali, Assamese) ko onboard kiya taaki "Language Barrier" khatam ho aur local trust build ho.
Content Type
"Myth-vs-Science" Reels. Boring ads ki jagah humne skincare routines ko daily lifestyle hacks ki tarah dikhaya.
| Metric | Performance |
|---|---|
| Total Organic Reach | 8,40,000+ |
| Avg. Engagement Rate | 3.2% (1.5x Over Avg) |
| Content Saves | 15% Increase |
| Regional CVR | 1.4x Growth |
High intentionality: users saved routines for future reference, driving brand trust and sales scaling.
High-Retention Creators
Hum sirf followers nahi dekhte, hum un creators ko pick karte hain jinka Watch Time 80% se upar ho.
UGC Production
Influencers ko professional "Scripting & Filming Guides" dete hain taaki output high-quality aur relatable lage.
Performance Monitoring
Har creator ke dashboard ko track karte hain taaki 1.5M views ka target (humara commitment) hit ho sake.
Shifting traditional perception to a modern 'daily celebration' partner across hyper-local markets.
Overcoming language and trust barriers in Lucknow and Patna to shift brand perception from "Birthdays Only" to a modern daily celebration partner.
Total Organic Reach:
763,548
Live Acts • College Fests • Corporate Events
Check out Dheer's crowd reactions on Insta.
Every scroll, every swipe, every sale. This is what we create for brands that mean business.
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Real-world impact verified through raw data dashboards. Every view, every reach, every save accounted for.
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